Larry Middleton joins the Wild Ass Seat Cushions team.
This is a press release from Wild Ass Seat Cushions…
Brainerd, MN (December 15, 2025) — Wild Ass, the Minnesota-based innovator known for premium motorcycle air seat cushions, is expanding its reach by hiring Larry Middleton to implement an outgoing call and customer service center to build a larger dealer base. Middleton started work in the powersports industry in 1984 working as a road rep for smaller Mid-Western distributors and then as a warehouse manager for Tucker Rocky. He returned to the “road” for Tucker Rocky in the Minnesota area for 20 years before buying a resort and building a hospitality business.
“When I heard the Middleton’s sold their resort, I knew he was my guy! We needed someone with his powersports skillset here at Wild Ass and the timing was perfect. I am excited to have him officially on the team!” says owner/founder Craig Johnson. Larry will be calling on dealers across the country to pay special attention to the effectiveness of the Wild Ass seat cushions, but also the profitability of selling the product.
“It keeps people riding longer,” says Middleton. “I have worked seasonally with Craig and the crew at Daytona Bike Week the last few years and it’s amazing to see what these medically engineered cushions can do to revolutionize one’s ride.”
For more information, visit www.wild-ass.com
Click here for all the latest motorcycle Industry News on Cycle News.
