Smage Joins The Sherco Family

Cycle News Staff | January 5, 2026

Fourteen-time AMA NATC Trials Champion Pat Smage has re-signed with Sherco USA, continuing his long-time association with the team. Smage has ridden Shercos throughout his professional career.

Pat Smage
Pat Smage has re-signed with Sherco USA and will also serve as brand ambassador. Photo: Hannah Smage

In addition to competing in the NATC Nationals series in 2026 aboard a Sherco ST-F 300 Factory, he will also serve as the brand’s trials sales representative. He will be attending club events to support consumer demos, as well as lend a hand with trackside support, and he will attend select AMA National Hard Enduro Championship races as a brand ambassador.

“I am thrilled to have an opportunity with the Sherco brand,” said Smage. “My goal has always been to work for Sherco when my competitive career comes to an end. I have enjoyed many championships with Sherco Motorcycles and feel I have a deep understanding and appreciation for the brand, its consumers, and its dealers.”

“We are honored to have Pat join the organization, and we look forward to him building lasting relationships within the trials community,” said James “Jim Bob” Jordan, President of Sherco USA. “Pat has accomplished so much in his career as a competitor; we are excited to have him in our company doing what he knows best.” CN

 

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